{"rubric":{"version":"1.0.0","tiers":{"A":82,"B":70,"C":62},"components":[{"pillar":"fit","code":"industry_match","label":"Industry inside ICP","weight":12},{"pillar":"fit","code":"size_fit","label":"Headcount in target band","weight":10},{"pillar":"fit","code":"region_fit","label":"Serviceable region","weight":8},{"pillar":"pain","code":"leakage_magnitude","label":"Leakage as share of attributed revenue","weight":18},{"pillar":"pain","code":"visibility_gap","label":"Visibility gap to category leader","weight":10},{"pillar":"pain","code":"technical_debt","label":"Technical conversion debt","weight":7},{"pillar":"timing","code":"trajectory_decline","label":"12-month ranking trajectory","weight":10},{"pillar":"timing","code":"competitor_momentum","label":"Competitor momentum against them","weight":6},{"pillar":"timing","code":"buying_signals","label":"Observed buying triggers","weight":4},{"pillar":"reachability","code":"contact_confidence","label":"Decision-maker email confidence","weight":8},{"pillar":"reachability","code":"stack_accessibility","label":"Stack indicates marketing maturity","weight":4},{"pillar":"reachability","code":"crm_clear","label":"Not already an account in CRM","weight":3}]},"totalWeight":100,"icp":{"name":"Mid-market services, organic-dependent, under competitive pressure","industries":["Home Services","Healthcare","Legal","Financial Services","B2B SaaS"],"employeeMin":20,"employeeMax":400,"regions":["QC","ON","MA","IL","FL"],"exclusions":["existing client","agency","franchise HQ under 10 staff"],"persona":{"titles":["Owner / Managing Partner","VP Marketing","Head of Growth","Marketing Manager"],"pains":["organic traffic flat or falling while a named competitor climbs","spend rising, attributable pipeline is not","no line of sight from ranking position to revenue"],"triggers":["hiring a marketing role","competitor increased spend or share of voice","site redesign or rebrand in the last two quarters","funding, acquisition or multi-location expansion"]},"minScore":62},"note":"Scores are deterministic. The same prospect scores identically on every run; model output cannot move these numbers."}